Associated Luxury Hotels International’s Luxury Leisure & Business Travel division continues to expand with the addition of Karen Codilla as Vice President of Optimization & Commercial Strategy.
Codilla joins ALHI after spending the previous three years as corporate director of commercial strategy at Prince Hotels Hawaii, Inc. She is a seasoned commercial leader with more than 20 years of hospitality experience spanning resorts, condo-hotels and global distribution. She draws on insights from portfolio leadership and the intermediary side of the business to align sales with revenue strategy and maximize asset value.
“I’m thrilled to join the team as we celebrate its first-year milestone,” Codilla said. “ALHI’s Luxury Leisure and Business Travel division’s approach is unique because we combine a powerful sales organization with optimization guidance for distribution and commercial strategy. I’m excited to help our Members and Clients look at the big picture and connect the dots between segments and channels to grow their transient market share.
Codilla holds a Master of Business Administration from Golden Gate University and is dual certified in Revenue Management (CRME) and Digital Marketing (CHDM).
“Karen has been an incredible addition to our Luxury Leisure & Business Travel division,” said Cesar Wurm, Senior Vice President, Member Strategy & Development. “Her deep commercial strategy and optimization expertise, combined with a highly collaborative approach is helping us drive even greater value for our Members through stronger positioning, smarter channel alignment and faster execution. As we continue to evolve the division, her leadership is accelerating our ability to bring meaningful wins and speed to market for our hotel partners.”
Michael Dominguez, President and CEO of ALHI, added that Codilla’s “extensive background with commercial strategy and revenue optimization will serve as an important resource with our Member hotels as they focus on moving share in these important segments. Karen will help in our execution as our Member pipeline has grown quickly and we are experiencing strong demand for the program.”
Wurm said momentum within the segment continues to be very strong as new Members continue to align with the newest ALHI division, which now features nearly two dozen luxury hotels and resorts.
“Hotels are increasingly looking for partners that can help them navigate channel complexity, accelerate market penetration and drive high-value demand efficiently,” he said, “Equally important, the strength of our team’s relationships with customers across luxury leisure, consortia, wholesale, entertainment and business travel continues to create meaningful opportunities and speed to market for our Members. We are excited about the continued growth trajectory and the opportunity ahead for both our Members and the division.”
The Royal Sonesta New Orleans and The Royal Sonesta Washington, D.C., Capitol Hill are the newest Members in the Luxury Leisure & Business Travel division, joining these Members:
ALHI Partners include:
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Impact Partners include PACT (Protect All Children from Trafficking); Evertreen; Delos; Fill it Forward; and Aruna.